Born from the raw energy of South African streets, POME® stands for the people who were shaped by their surroundings but refuse to be limited by them. It’s for the kids who grew up between concrete and creativity — who learned hustle before they learned theory, who turned pressure into style, and who wear their truth like armour.

POME® is identity with intention.

It’s resilience stitched into fabric.

It’s culture in motion — built by youth, for youth, and with youth.

We represent the ones who didn’t wait for permission.

The ones who took their environment and made it their engine.

The ones who carry their neighbourhoods in their chest but keep their ambitions in the sky.

Every piece is a reminder that your story is your strength.

Your roots are your superpower.

Your journey — no matter how rough — is worth repping.

POME® is for people who move with purpose.

Who walk with pride.

Who know exactly who they are, where they come from, and where they’re going — up.

This is not fashion.

This is your environment, elevated.

This is POME®.